![]() While aesthetically Barbiecore is faithful to its origins, the essence of the trend has diverged. (opens in a new tab) (Opens in a new tab) The evolution of Barbie Some people have taken it a step further: creator (Opens in a new tab) has documented her journey to Barbie-fying her trailer, complete with a Barbie bar (Opens in a new tab) and themed steering wheel (Opens in a new tab). Videos present Barbie-like outfit combinations (Opens in a new tab), Barbie-inspired floral arrangements (Opens in a new tab), and explainers on the trend (Opens in a new tab). ![]() On TikTok, #barbiecore (Opens in a new tab) content has garnered over 15.4 million views. Across Instagram, Barbie-esque colors and ensembles are popping up everywhere. Influencers and content creators have truly substantiated the recent Barbie phenomenon. Other products saw rejuvenated interest, such as scrunchies, jumpsuits, and leotards. Sales of coral clothes increased by 32 percent. Following the release of set pictures from Gerwig's Barbie the film, sales of fuchsia and neon clothes on "buy now, pay later" platform Clearpay (Opens in a new tab) increased by 44 percent each in the UK. The fascination with Barbiecore has reportedly led to an uptick in related purchases. Piccoli spoke of the power of pink and his vision for the color, describing the color as a manifestation of the unconscious and a liberation from the need for realism," adding that the shade "enhances individuality, capturing values and feelings."Īnne Hathaway and Ariana DeBose attend the same Valentino show. Some, like TikTokker (Opens in a new tab), have actually theorized that Valentino's creative director, Pierpaolo Piccioli, is the wave maker behind Barbiecore itself. The latest Valentino campaign, featuring Zendaya and Sir Lewis Hamilton (Opens in a new tab), is slated in a distinctive pink, with both stars wearing the color in full ensembles. The brand has an affinity for pink, as confirmed by recent collections, runway appearances, and Pantone naming a color after the fashion house (Opens in a new tab). Famously, Florence Pugh donned a couture, magenta ball-gown (Opens in a new tab) at Valentino's Haute Couture show in July (Opens in a new tab), where other prominent guests (including Ariana DeBose and Anne Hathaway) wore Barbie-esque ensembles (Opens in a new tab). ![]() When the studio's official Twitter account dropped an official sneak peek of Gosling in his Ken get-up, (Opens in a new tab) some saw it as a meme opportunity, while others saw it as one more step in an already bubbling craze: Barbiecore. When Warner Brothers' dropped an official image of Robbie at CinemaCon in April, the buzz began. The most plausible catalyst for this trend is Greta Gerwig's Barbie (Opens in a new tab), the highly anticipated big-screen adaptation set for release in July 2023, starring Margot Robbie as the eponymous character and Ryan Gosling as her counterpart, Ken. Then the details: pink bows, rippling frills, heaps of tulle, flashing sequins, neon tights, and ostentatious pumps. What constitutes the sub-aesthetic? Think pink: shades of watermelon, bubblegum, and kitschy fuchsia. The recent rise of Barbiecore is being well-documented by celebrities, social media, and influencers. If the trend cycle has anything to say this summer, it's that we're living in a Barbie world.
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